AI Infrastructure Proposal — Mersenary × Niyamo Capital
One AI infrastructure partner building two systems in parallel: an executive brain that runs the Byron turnaround, the Niyamo fund and portfolio, and a marketing engine that produces Byron's brand, photography and social content at volume — designed to scale as you grow.
The Core Proposition
Brand identity, food and social photography, and a repeatable content pipeline — produced by AI at the volume and pace of a full marketing function, without standing one up. You own the output and the system that makes it.
The brain, the tooling and the workflows that run Byron and Niyamo — built, maintained and improved end-to-end. One accountable partner instead of fragmented effort across people and tools.
Both systems share the same foundation, so they compound instead of competing for budget — and a hands-on advisory layer sits across both. The result is the output of a full marketing and AI team, plus a strategic partner — from a single, scalable infrastructure.
The Engagement
Both are first priority and built in parallel from day one. The brain organises what you know; the marketing engine turns it into what you ship — with a hands-on advisory layer wrapped around both.
A living knowledge system that holds everything you and your operation know — and answers from it. Built in three layers, with an AI engine on top. Not a static vault you have to maintain by hand.
Your own public strategy is the brief: rebrand Byron for new consumer tastes — smashed-burger relevance, digital convenience — while keeping the "proper hamburger, British origin" equity. This is the engine that produces it, on repeat.
The infrastructure is only as valuable as the decisions it informs. Built into the engagement — not billed separately — is direct, ongoing advisory on how to use AI across Niyamo and Byron to move the numbers that matter.
Where AI creates leverage across the fund, the deals and the turnaround — prioritised, sequenced, and translated into what we build next.
A working partner on the Byron rebrand, the Dubai entry and operational efficiency — using the brain's data to pressure-test decisions.
Regular working sessions and ongoing access — not a ticket queue. You get a thinking partner who knows the whole picture because the brain holds it.
Scope & Timeline
Brain and marketing are equal priorities, built together rather than sequenced. Clear stages, clear deliverables at each one.
We map your data sources, tools, entities, current workflows and existing brand assets, and agree the build plan and content direction. Deliverables: a build plan, a source & asset inventory, and a confirmed brand direction for Byron.
All three brain layers go live with tool connections, automatic ingestion and the query layer; in parallel, the marketing engine is built — visual identity, the AI photography and content pipeline, and the first batch of finished assets. Deliverables: a working brain you use daily, a refreshed Byron identity, and your first content + image library in hand.
Continuous content output, brain maintenance and new workflows on the retainer, the Dubai launch kit when you need it, and new sites, brands or portfolio companies folded into the same system as you grow. Deliverables: an ongoing content cadence and a system that expands with the business.
What This Gives You
The point of the infrastructure is leverage: less manual effort, more produced, and a foundation that grows with the business instead of being rebuilt each time.
Reporting, summarising, content production and information-chasing handled by the system — the hours a turnaround normally eats, returned to you and your team. Indicative.
Board updates, deal memos and turnaround reviews drop from a manual day's work to minutes. A social or photo batch that would mean a shoot and a team is produced on demand.
New Byron sites, the Dubai launch, Mother Clucker, or the next Niyamo acquisition slot into the same brain and the same engine — no rebuild, no new headcount.
Hiring scales linearly — more output means more people, more cost, more to manage. This infrastructure scales differently: once the brain and the engine exist, adding a site, a market or a portfolio company is a configuration, not a recruitment round. The cost stays flat while the output and the surface area grow. That is the difference between buying effort and building leverage.
Commercial
A one-time setup fee covering the entire first month: diagnostic, all three brain layers live with tool connections, ingestion + query, brand identity direction, the AI content pipeline built, and the first content batch delivered.
From month two onward, a flat £2,500/month: ongoing operation of both workstreams — continuous content output, brain maintenance and new workflows, the Dubai launch kit, and iteration as you grow.
Next Steps
30 minutes to confirm scope, priorities and the tools we'll connect to. We agree start date and what month one delivers.
We map your sources and brand assets in the first few days, then build both systems in parallel — live in 2–4 weeks.
Both systems in daily use, with continuous output and new workflows on the monthly retainer as Byron and the fund grow.